Category Archives: business analysis

Research Preparation

Make your Research Count. Or, don’t bother.

Research is integral to any new project. Stakeholders need to know that your information is accurate and on point. Diving head first into any research project is fool hardy. You need to have a solid foundation and understanding where you are going. Preparation is the key.

Here are some questions to ask yourself before beginning your research.

1. Know why you are doing the research. Have a definite understanding of why you are conducting the research.

2. Set a reasonable timeline. You’ll never have all the answers. Better to have 75% of the answers before the deadline then 100% after.

3. Know your critical questions. It’s easy to get side tracked. Know your core questions and keep them in front of you.

4. Know your resources. Someone has the answer to your question. Your quest is to find it. Asking the core questions puts you on the right path to getting the question answered.

5. Know your information options. Primary research requires a solid collection methodology. Secondary research involves sources. Prioritize your sources and keep in mind that deadline.

6. Know who can help you. Think about the about your resources and the time commitment involved. Just because your resource was there for your last project doesn’t mean that same resource will be there.

7. Know your maps. Mapping out your plan and keeping in front of you means you won’t lose focus. Take your time with this map. It is your guide and will keep you on the right path.

8. Take action. This is where you work your plan. This is where you will commit to and execute your plan. Keep your goals and maps in front of you.

Johann Lohrmann

Business Analyst
The Useful Research Blog | Effective research that you can use.

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Filed under business analysis, Research, Strategy

The Human Using Your Product

When I was 14 years old my mother cut out an advertisement from the Indianapolis Star. They were looking for kids who could write and who had some personality. Miraculously, I was invited to join the mass interview.

I never will forget that first day. There were over 150 kids and they were far more experienced. Some had been published. Some were going off to college. A couple of kids were editors of their high school newspaper. I thought my writing was decent but wasn’t sure it would pass their tests. In the end they choose 12 kids.

Apparently, they liked my writing. I was surprised when they called me for a second interview and eventually hired me. Turns out they were looking for raw talent. They were looking for something else too. They wanted someone who could put themselves in someone else’s shoes.

Mind you, I had written about my love affair with tennis. I wrote what it must be like for a baseliner to play on grass courts. (True tennis buffs out there will completely understand why knowing your surface can make or destroy your game).

Anyway, a lot of the kids wrote big essays with flowery words. And mine was really simple. If we haven’t met then I can assure you I am not a ‘flowery person’. Practical and down to earth are my speeds.

Not your shoes?

Putting yourselves in someone else’s shoes. Yes, it’s a cliché. But think about it from a product point of view. If you produce a product (documentary, website, interview) with the end user in mind, you’ll be successful.

Everything you do should be with the end user in mind. And guess what- that precious ROI (Return on Investment) will be there too.

Sure, it takes a fair amount of risk- financially, creatively and you have to keep pushing yourself.

Think about your own decisions when it comes to design and development. Are you thinking how your end user and your audience will use your product? Are you doing so at every stage of the product’s development? If not, begin thinking how your product is being used.

Your client will appreciate it and so will their end users.

Johann Lohrmann
The Useful Research Blog | Effective research that you can use.

Interested in learning more about Defining Personas? Check out these sites.

Keywords: Business Analysis, Defining Personas, Analyzing Data, Goals and Objectives

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Filed under business, business analysis, Customers, goals, Marketing, Strategy