Category Archives: imagination

Top 10 Reasons Why You Need Market Research

1. The Age. This is the information age. You need information to do your job. Without information, you’re driving in the dark. Without headlights. And that’s dangerous.

2. The Right Information. You need access to the right information. Just because it’s online doesn’t mean it’s accurate. Market Research sifts through the information overload and the clutter. It brings you closer to your goal.

Atlanta Market Research Imagination

Atlanta Market Research Imagination

3. Pity the Imagination. The information you think is right may not be. Use your imagination as a part of the creative process. Use Market Research to drive your business.

4. Where’s your Audience? You won’t find your audience by simply declaring you’re open for business. How do you know where your audience lives? You have to ask. And a Market Researcher knows how to ask.

5. The Resources. A Market Researcher has accesses to public, private and pay for information databases, archives and analytical tools. We’ve already navigated through the mining field. That’s one of our strengths. This means you can now fully focus on your strengths and grow your business.

Atlanta Market Research Resources

Atlanta Market Research Resources

6. Your Imaginary Moving Targets. How do you know what to shoot for if you don’t have a baseline? Market Research provides a baseline, benchmark and a target. Otherwise, any path will take you there. And the last thing you need is to wander around the forest alone.

7. Reach Your Audience. Your clients want to know that you think of them beyond a payment plan. Understand your client’s market place, help them grow and they’ll stay with you. Market Research knows your client’s industries and their verticals as well. After all, solutions from one industry can apply to others.

8. Show You Care. It’s easy to collect a paycheck or two. Show that you really care about your clients by caring about their market space.

Atlanta Market Research Your Path

Atlanta Market Research Your Path

9. Strengthen Your Position. When you know your market then you can increase awareness about your market. That means your advertising, web pages, social media, blogs and your community outreach gets stronger and better.

10. Know Where You’ve Been. Anticipate where you’re going. Market research gives you insight to where you, your industry and your competition have been. When you know where you’ve been you’ll be able to spot the patterns for the future.

Do you need Market Research? Are you sure that it’s effective and increasing your bottom line?

Johann Lohrmann Director of Research
Bringing Research to Life for Businesses

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Filed under Atlanta, creativity, imagination, Marketing, Research, Resources, Strategy

Understand the Role of Research in a Product Launch. Or Fail.

Companies today are hungry for cash. For the small business owner payroll is at risk. Medium to large sized organizations are closely watching new industry products. Remaining competitive is a must.

You, as a business owner want to find solutions.  Your creditability, livelihood and future depend on it. Here are 4 key ideas that will guarantee your new product launch will fail- and what you can do to make sure that it doesn’t.

1. Guaranteed Failure: Not having a process in place, written down and explained to the team members.



If you don’t have a fully tested and robust process in place, then you will not be successful. Your team will be confused and you’ll end up treading water. Expectations and the understanding of how part A works with part C are lost. In the end, you’ll lose money, credibility and clients. Oh, and your team will think you’ve lost your marbles.

Simple Solution: Put a flowsheet together and document the process.

2. Guaranteed Failure: Falling in love with the technology too quickly.

Sweet Technology

Sweet Technology


It’s the latest! It’s the greatest! It will solve this problem that we have- or one that we think we have!

Stop and carefully think about the software that’s sitting in front of you. Does it address an actual documented need or an imaginary one? Just because someone builds it does not mean you need to come visit.

Simple Solution: Perform a SWOT analysis on the product that this software is supposed to ‘fix’. While you’re at it perform a SWOT analysis on the software itself. If you decide to proceed look at what else is on the marketplace and compare the tools.

3. Guaranteed Failure: Deploying another company’s beta system and charging your clients for it.

Would you sell beta?

Would you sell beta?

As a researcher, I test information. Depending on the scope of the project, I will conduct a variety of tests. Different stages of research demand different types of attention. Now, I may want to play around with a tool to see how it works. But, I will not deploy (ever) someone else’s beta tool and charge my clients for it.

For starters, beta testing is to identify problems on an external level. You’re the guinea pig.  If your client’s information is lost then you have to fix it. When a company doesn’t deliver on a promise then you can bet that bad news will travel fast.

Sell beta and you’ll lose time, money, effort and your good reputation.

Simple Solution: Don’t leave yourself at the mercy of the developer. Test internally if you must use a beta system. Establish strict parameters around doing. Limit your risk by not offering it as a billable service to the client.

4.Guaranteed Failure: Not communicating with your information technology team.

The Team. Your Company's Lifeline.

The Team. Your Company's Lifeline.

When you don’t communicate with your team you create blind spots. Blind spots are detrimental to a company as they impact morale, problem solving and creativity. When information is withheld the information technology team is left with a guessing game.

When you don’t talk to your technical team, you miss their expertise and their ability to solve complex problems. Their feedback early on could identify potential costly problems after deployment.

Simple Solution: Talk to your information technology team and ask them to provide feedback throughout the process.

Think about your Road to Success.

Do you have a map?

Do you have a map?

I’ve given you a few solutions. Now, here’s where you use solid planning throughout the project to meet your goals.

A. Approach the project launch with the end in mind. Doing this provides a roadmap on what you need to do to get to your goal- your X marks the spot.

B. Understand how the new tool fits into the company’s core products. If you’re a television company it makes little sense for you to add a financial tool kit as a stand-alone. Know the product and be aware of how it interacts with other products already in place.

C. Think how your client’s and your team will use this tool on a regular basis. Imagine your client is sitting at this desk. How does he move through the product? What happens when he gets an error message? Do the same internally. Approach the product from a multiple user perspective.

Johann Lohrmann
Director of Research
Bringing Research to Life for Businesses


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Filed under Balance, Career, creativity, Customers, imagination, industries, LinkedIn, Research, Strategy, technology

Do Keyword Clouds have an impact on SEO?

A question was posed today by a co-worker concerning Keyword Clouds.

The Question: Do Keyword Clouds have an impact on SEO? Joomla’s K2 Tags is a tool that uses keyword clouds.

The Answer:

A keyword cloud is essentially a link to relevant pages on a website. You may also use a keyword cloud based on popularity. Remember though, keyword research is about relevancy and then popularity. It’s typically not based on popularity first and then relevancy. I’ve attached some images of what a keyword cloud looks like.

Keyword Clouds can have an impact on SEO- provided it is done correctly.

Things to keep in mind:

1. Keyword clouds are really links to relevant information on your website;
2. Avoid the urge to use too many words in your cloud. It will look like keyword stuffing;
3. Use the keyword clouds sparingly. Reason? Think aesthetics- as too much can confuse the site visitor. It can also work against you in terms of again, keyword stuffing.

Sample of Keyword Cloud

Sample of Keyword Cloud

Sample of Keyword Cloud, Neatly Organized

Sample of Keyword Cloud, Neatly Organized

Sample of Keyword Cloud, Artistic Layout

Sample of Keyword Cloud, Artistic Layout

Sources & Excellent Reading Material

Johann Lohrmann

Google Webmaster Central Channel | Surround and Intent Marketing Blog | Joomla! SEO K2 Tags

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Filed under creativity, imagination, industries, Research, Resources, SEO

Text. Video. Interaction. Hooray for Simple Solutions!

I’m always getting emails and chats from my tech friends. ‘Check out this new gadgetry… ohh, this looks promising’. Most of the time it’s a rehash of something old and borrowed. Every once in a while technologies are merged that improves the flow of information.

Flow of information is huge. Remember your favorite professor? Chances are he communicated his thoughts and ideas very clearly. Information was easy to absorb. And the flow of information probably wasn’t ‘one size fits all’ solution.

That’s the key. And that’s what (in Alpha) has done. Qwiki returns searched information and delivers the result simultaneously through video, text and voice-over. Basically, if it’s a noun (person, place, thing or idea) it can return an engaging result.

We (of the human variety) take in information through our senses: sight and sound. But information is retained even more so when we hear, read and associate images to the common theme.

The Basics

  • The video is essentially an horizontal slideshow. (Think Animoto).
  • The text underneath reads as close captioning with highlighted words that are linked to the subject. (Think Closed Captioning).
  • The voice over is machine generated. It’s one of the closest I’ve heard in a long time that is somewhat similar to the human voice. (Think xtranormal, though far better).

What will be interesting to watch is how Qwiki evolves. For example, will it allow for users to write their personal narrative and share it with others on a social media platform? How will this be adapted for other uses, say genealogical and family tree sharing? Qwiki is a company and a technology to watch.

The URL:

Sample of returned result of 'Basset Hound' from Qwiki.

Similar Results Returned for the Term 'Superbowl'

Similar Results Returned for the Term 'Superbowl'.

Johann Lohrmann
Bringing Research to Life for Businesses

Sites that will Enhance in Information Knowledge &/or Experience
Qwiki | YouTube | Wikipedia | Fotopedia | Google | Animoto | xtranormal

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Filed under creativity, imagination, Research, technology

Mind-Mapping and Your Job Search

I have friends out of work. Their typical approach is to look for jobs online.

As a researcher, I’d argue that is the most inefficient way of finding a job. A proactive approach is the much better approach. A proactive approach puts you in control and makes you look for solutions.

Most of us would never think of taking a vacation without some sort of plan: what time you need to get to the airport, where you’ll be staying, your vacation budget- those types of things.

But how many of us do that with our job search? I’d venture to say not a lot of us do. But, what if you did?

Mind-mapping is one way for you to map out your job search plan. Take a look at the mind-map below and think about it. Click on the image to enlarge it.

I’ve also listed some online mind-mapping tools.  Yes, they are all Mac and PC friendly.

To learn how to create amazing mind-maps, visit Mark Dykeman’s site, Mind Maps – A Beginners Guide and Example | Thoughtwrestling

To put it all together, head on over to Sean Cook’s site,

To begin using mind-mapping programs check out:

You are now officially mind-mapping ready.
Johann Lohrmann

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Filed under business, Career, career change, Curious, imagination, industries, job search, Research, technology

Creativity and Imagination – Lessons from my 6-Year Old Niece

My niece is 6 years old. She enjoys being online and enjoys playing computer games. She also enjoys playing outside and planting flowers and vegetables. A lot of us live online. We eat, sleep and spend our days on thinking about the online world. A lot of us could really use a break from staring at a computer screen.

Creativity and innovation are the tools of this decade and will be for decades to come. The most powerful muscle you have is between your ears.  Step outside and imagine where you want to be in one year.

A year ago, I decided that I needed online agency experience.  Why? I wanted to learn everything I could about the online world. My skills were good but I wanted them to be better.

I wanted to know how the online world worked. How it moved. How it breathed. A year later, I am working with some of the most amazing folks and industry insiders. I am working with a software development company. I’m also meeting those who are interested in all things virtual and online. And I built my website with my two paws.

Your imagination can carry you places but you have to dare step onto the ledge and take a chance. My niece gets this. And she’s 6 years old.  Sometimes the best thing you can do is get out of your way and let your creative genius come out from hiding.

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Three Questions to ask for Better (and more humane) Networking

Today has been a rather fascinating day. Imagine attending a Business Broker lecture. What would you expect to see? Who would you expect to meet? Well, I met an interesting fellow who shares my passion for technology. It came about by asking personal questions that are beyond the standard questions.

Standard Questions: (Begin Yawn)

  1. What company are you with?
  2. What do you do?
  3. How long have you been in business?

The problem with this Q/A system is that these questions do not take into account the person. The questions are business centered and frankly, I want to do business with people I know. Yes, you may have a fascinating industry, but I want to move beyond the industry.

So, what are some better questions to ask?

Personal Questions: (Cue Enthusiasm)

  1. What led you into getting the real-estate industry.
  2. What do you enjoy about your current profession. Specifically, what do you enjoy about the real-estate industry?
  3. What is your biggest challenge?

Think about how you engage others. Is it personal or are you simply interested in your next lead?

Johann Lohrmann
Digital Product Manager

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Filed under Atlanta, Balance, business, Career, creativity, curiosity, Customers, imagination, LinkedIn, networking, story, Strategy, technology