1. The Age. This is the information age. You need information to do your job. Without information, you’re driving in the dark. Without headlights. And that’s dangerous.
2. The Right Information. You need access to the right information. Just because it’s online doesn’t mean it’s accurate. Market Research sifts through the information overload and the clutter. It brings you closer to your goal.
3. Pity the Imagination. The information you think is right may not be. Use your imagination as a part of the creative process. Use Market Research to drive your business.
4. Where’s your Audience? You won’t find your audience by simply declaring you’re open for business. How do you know where your audience lives? You have to ask. And a Market Researcher knows how to ask.
5. The Resources. A Market Researcher has accesses to public, private and pay for information databases, archives and analytical tools. We’ve already navigated through the mining field. That’s one of our strengths. This means you can now fully focus on your strengths and grow your business.
6. Your Imaginary Moving Targets. How do you know what to shoot for if you don’t have a baseline? Market Research provides a baseline, benchmark and a target. Otherwise, any path will take you there. And the last thing you need is to wander around the forest alone.
7. Reach Your Audience. Your clients want to know that you think of them beyond a payment plan. Understand your client’s market place, help them grow and they’ll stay with you. Market Research knows your client’s industries and their verticals as well. After all, solutions from one industry can apply to others.
8. Show You Care. It’s easy to collect a paycheck or two. Show that you really care about your clients by caring about their market space.
9. Strengthen Your Position. When you know your market then you can increase awareness about your market. That means your advertising, web pages, social media, blogs and your community outreach gets stronger and better.
10. Know Where You’ve Been. Anticipate where you’re going. Market research gives you insight to where you, your industry and your competition have been. When you know where you’ve been you’ll be able to spot the patterns for the future.
Do you need Market Research? Are you sure that it’s effective and increasing your bottom line?
Johann Lohrmann Director of Research
Bringing Research to Life for Businesses