Category Archives: industries

Pure Medical Research

Research thought of the week.

Medical research today will change the landscape for Generation Y. A healthy society is a productive society. Learn more at

Johann Lohrmann

Business Analyst
The Useful Research Blog | Effective research that you can use.



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Filed under industries, Research

Understand the Role of Research in a Product Launch. Or Fail.

Companies today are hungry for cash. For the small business owner payroll is at risk. Medium to large sized organizations are closely watching new industry products. Remaining competitive is a must.

You, as a business owner want to find solutions.  Your creditability, livelihood and future depend on it. Here are 4 key ideas that will guarantee your new product launch will fail- and what you can do to make sure that it doesn’t.

1. Guaranteed Failure: Not having a process in place, written down and explained to the team members.



If you don’t have a fully tested and robust process in place, then you will not be successful. Your team will be confused and you’ll end up treading water. Expectations and the understanding of how part A works with part C are lost. In the end, you’ll lose money, credibility and clients. Oh, and your team will think you’ve lost your marbles.

Simple Solution: Put a flowsheet together and document the process.

2. Guaranteed Failure: Falling in love with the technology too quickly.

Sweet Technology

Sweet Technology


It’s the latest! It’s the greatest! It will solve this problem that we have- or one that we think we have!

Stop and carefully think about the software that’s sitting in front of you. Does it address an actual documented need or an imaginary one? Just because someone builds it does not mean you need to come visit.

Simple Solution: Perform a SWOT analysis on the product that this software is supposed to ‘fix’. While you’re at it perform a SWOT analysis on the software itself. If you decide to proceed look at what else is on the marketplace and compare the tools.

3. Guaranteed Failure: Deploying another company’s beta system and charging your clients for it.

Would you sell beta?

Would you sell beta?

As a researcher, I test information. Depending on the scope of the project, I will conduct a variety of tests. Different stages of research demand different types of attention. Now, I may want to play around with a tool to see how it works. But, I will not deploy (ever) someone else’s beta tool and charge my clients for it.

For starters, beta testing is to identify problems on an external level. You’re the guinea pig.  If your client’s information is lost then you have to fix it. When a company doesn’t deliver on a promise then you can bet that bad news will travel fast.

Sell beta and you’ll lose time, money, effort and your good reputation.

Simple Solution: Don’t leave yourself at the mercy of the developer. Test internally if you must use a beta system. Establish strict parameters around doing. Limit your risk by not offering it as a billable service to the client.

4.Guaranteed Failure: Not communicating with your information technology team.

The Team. Your Company's Lifeline.

The Team. Your Company's Lifeline.

When you don’t communicate with your team you create blind spots. Blind spots are detrimental to a company as they impact morale, problem solving and creativity. When information is withheld the information technology team is left with a guessing game.

When you don’t talk to your technical team, you miss their expertise and their ability to solve complex problems. Their feedback early on could identify potential costly problems after deployment.

Simple Solution: Talk to your information technology team and ask them to provide feedback throughout the process.

Think about your Road to Success.

Do you have a map?

Do you have a map?

I’ve given you a few solutions. Now, here’s where you use solid planning throughout the project to meet your goals.

A. Approach the project launch with the end in mind. Doing this provides a roadmap on what you need to do to get to your goal- your X marks the spot.

B. Understand how the new tool fits into the company’s core products. If you’re a television company it makes little sense for you to add a financial tool kit as a stand-alone. Know the product and be aware of how it interacts with other products already in place.

C. Think how your client’s and your team will use this tool on a regular basis. Imagine your client is sitting at this desk. How does he move through the product? What happens when he gets an error message? Do the same internally. Approach the product from a multiple user perspective.

Johann Lohrmann
Director of Research
Bringing Research to Life for Businesses


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Filed under Balance, Career, creativity, Customers, imagination, industries, LinkedIn, Research, Strategy, technology

Do Keyword Clouds have an impact on SEO?

A question was posed today by a co-worker concerning Keyword Clouds.

The Question: Do Keyword Clouds have an impact on SEO? Joomla’s K2 Tags is a tool that uses keyword clouds.

The Answer:

A keyword cloud is essentially a link to relevant pages on a website. You may also use a keyword cloud based on popularity. Remember though, keyword research is about relevancy and then popularity. It’s typically not based on popularity first and then relevancy. I’ve attached some images of what a keyword cloud looks like.

Keyword Clouds can have an impact on SEO- provided it is done correctly.

Things to keep in mind:

1. Keyword clouds are really links to relevant information on your website;
2. Avoid the urge to use too many words in your cloud. It will look like keyword stuffing;
3. Use the keyword clouds sparingly. Reason? Think aesthetics- as too much can confuse the site visitor. It can also work against you in terms of again, keyword stuffing.

Sample of Keyword Cloud

Sample of Keyword Cloud

Sample of Keyword Cloud, Neatly Organized

Sample of Keyword Cloud, Neatly Organized

Sample of Keyword Cloud, Artistic Layout

Sample of Keyword Cloud, Artistic Layout

Sources & Excellent Reading Material

Johann Lohrmann

Google Webmaster Central Channel | Surround and Intent Marketing Blog | Joomla! SEO K2 Tags

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Filed under creativity, imagination, industries, Research, Resources, SEO

Mind-Mapping and Your Job Search

I have friends out of work. Their typical approach is to look for jobs online.

As a researcher, I’d argue that is the most inefficient way of finding a job. A proactive approach is the much better approach. A proactive approach puts you in control and makes you look for solutions.

Most of us would never think of taking a vacation without some sort of plan: what time you need to get to the airport, where you’ll be staying, your vacation budget- those types of things.

But how many of us do that with our job search? I’d venture to say not a lot of us do. But, what if you did?

Mind-mapping is one way for you to map out your job search plan. Take a look at the mind-map below and think about it. Click on the image to enlarge it.

I’ve also listed some online mind-mapping tools.  Yes, they are all Mac and PC friendly.

To learn how to create amazing mind-maps, visit Mark Dykeman’s site, Mind Maps – A Beginners Guide and Example | Thoughtwrestling

To put it all together, head on over to Sean Cook’s site,

To begin using mind-mapping programs check out:

You are now officially mind-mapping ready.
Johann Lohrmann

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Filed under business, Career, career change, Curious, imagination, industries, job search, Research, technology

When Gaming Geeks Meet

I attended the Gwinnett Technology Forum yesterday. I enjoy these events as they aren’t typically stuffed with suits. Honestly, I’ve never understood the idea where everyone gathers in the same room only to be miserable in a suit and tie. How exactly am I supposed to network when I’m not comfortable? Ahh, humans and their ridiculous rules!

Anyway, the gaming folks I’ve met tend to be much more enthusiastic about technology. (Makes sense). They see how an application will work long-term.  They’re also able to understand the relationship between having a great career and enjoying what you do.

In thinking about a great career, a topic was introduced: the legitimacy of gaming as a career. Mind you, my career counselor in high school was worthless. No imagination and a severe lack of people skills. Sweet irony.

The question is, why should you have to legitimize your career? Are you able to support yourself and put money away for the future? Can you see yourself growing in your particular industry? Are you happy?

I started off in film and television and after 6 years or so, I was bored. There was no challenge and the intellectual side of my brain was crying out for attention. (Mind you, I was producing documentaries for a PBS affiliate so some aspects of it were challenging). I moved into intelligence research and from there to the online world.

What was the common thread? Understanding the transferable skills, knowing how to market myself and exploration. Ohh, and creativity. That describes exactly what the gaming industry is going through. This is a huge industry. Pay attention to it.

Special thanks to those panelists who spoke on the Gwinnett Technology Forum. Be sure to visit their sites.

Asante Bradford, Digital Entertainment Liaison for the State of Georgia,

Blake Lewin, former Turner executive and President of TransGaming Digital Inc.,

Todd Harris, COO of Hi-Rez Studios

Thomas Fallucco with BBMF-Americas,

John Sharp, Professor at the Savannah College of Art and Design (SCAD) – Atlanta Campus – shares insight on this exciting and highly popular industry.

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Filed under Atlanta, creativity, Georgia, industries, Strategy, technology

A Guide for the Job Searcher: from the General to the Specific Approach, Part One

Part One

When I was in high school I taught tennis. Now, I had this strange habit of practicing hours at a time and absolutely loved it. It wasn’t long before the neighborhood kids came around and wanted a lesson or two. My approach to the game is similar to my approach to research.

Your job search is your search and your approach. I cannot emphasize that enough. Don’t get hung up on whether or not you’re doing it right.

Think of it as mining for gold. The gold miner takes his screen, washes away the information he doesn’t need and is left with a valuable commodity. Take your time and you’ll be just fine.

Let’s say you are interested in a career change but you are not sure what you want to do. You don’t have to answer the question today. Make a list of some industries that are interesting to you. Maybe you have always wondered what a television producer does. Maybe you’re interested in graphic design. Add them to your list. Google the industry. Think what makes that industry exciting to you.

Preview to PartTwo
….Ok, so you have the industry that’s interesting to you. Who are the experts in this industry? You want to find people who are the heavy hitters. Hint: this is where the informational interview comes in handy. But how do you find the experts?

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Filed under Atlanta, Career, career change, industries, Job, job search, networking, Research