Category Archives: Research

Homework

Research thought of the week.

Research matters. Do your homework. Ask questions if you don’t understand. I’ve never understood those who think that asking questions means they’re stupid. That’s ego and that’s just getting in your way.

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Johann Lohrmann

Business Analyst
The Useful Research Blog | Effective research that you can use.
https://johannlohrmann.wordpress.com/
http://johannlohrmann.com/
http://www.linkedin.com/in/johannlohrmann/

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Filed under Balance, Research

Pure Medical Research

Research thought of the week.

Medical research today will change the landscape for Generation Y. A healthy society is a productive society. Learn more at http://www.uniteforsight.org/research-course/module2.

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Johann Lohrmann

Business Analyst
The Useful Research Blog | Effective research that you can use.
https://johannlohrmann.wordpress.com/
http://johannlohrmann.com/
http://www.linkedin.com/in/johannlohrmann/

 

 

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Filed under industries, Research

Research Preparation

Make your Research Count. Or, don’t bother.

Research is integral to any new project. Stakeholders need to know that your information is accurate and on point. Diving head first into any research project is fool hardy. You need to have a solid foundation and understanding where you are going. Preparation is the key.

Here are some questions to ask yourself before beginning your research.

1. Know why you are doing the research. Have a definite understanding of why you are conducting the research.

2. Set a reasonable timeline. You’ll never have all the answers. Better to have 75% of the answers before the deadline then 100% after.

3. Know your critical questions. It’s easy to get side tracked. Know your core questions and keep them in front of you.

4. Know your resources. Someone has the answer to your question. Your quest is to find it. Asking the core questions puts you on the right path to getting the question answered.

5. Know your information options. Primary research requires a solid collection methodology. Secondary research involves sources. Prioritize your sources and keep in mind that deadline.

6. Know who can help you. Think about the about your resources and the time commitment involved. Just because your resource was there for your last project doesn’t mean that same resource will be there.

7. Know your maps. Mapping out your plan and keeping in front of you means you won’t lose focus. Take your time with this map. It is your guide and will keep you on the right path.

8. Take action. This is where you work your plan. This is where you will commit to and execute your plan. Keep your goals and maps in front of you.

Johann Lohrmann

Business Analyst
The Useful Research Blog | Effective research that you can use.
https://johannlohrmann.wordpress.com/
http://johannlohrmann.com/
http://www.linkedin.com/in/johannlohrmann/

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Filed under business analysis, Research, Strategy

Top 10 Reasons Why You Need Market Research

1. The Age. This is the information age. You need information to do your job. Without information, you’re driving in the dark. Without headlights. And that’s dangerous.

2. The Right Information. You need access to the right information. Just because it’s online doesn’t mean it’s accurate. Market Research sifts through the information overload and the clutter. It brings you closer to your goal.

Atlanta Market Research Imagination

Atlanta Market Research Imagination

3. Pity the Imagination. The information you think is right may not be. Use your imagination as a part of the creative process. Use Market Research to drive your business.

4. Where’s your Audience? You won’t find your audience by simply declaring you’re open for business. How do you know where your audience lives? You have to ask. And a Market Researcher knows how to ask.

5. The Resources. A Market Researcher has accesses to public, private and pay for information databases, archives and analytical tools. We’ve already navigated through the mining field. That’s one of our strengths. This means you can now fully focus on your strengths and grow your business.

Atlanta Market Research Resources

Atlanta Market Research Resources

6. Your Imaginary Moving Targets. How do you know what to shoot for if you don’t have a baseline? Market Research provides a baseline, benchmark and a target. Otherwise, any path will take you there. And the last thing you need is to wander around the forest alone.

7. Reach Your Audience. Your clients want to know that you think of them beyond a payment plan. Understand your client’s market place, help them grow and they’ll stay with you. Market Research knows your client’s industries and their verticals as well. After all, solutions from one industry can apply to others.

8. Show You Care. It’s easy to collect a paycheck or two. Show that you really care about your clients by caring about their market space.

Atlanta Market Research Your Path

Atlanta Market Research Your Path

9. Strengthen Your Position. When you know your market then you can increase awareness about your market. That means your advertising, web pages, social media, blogs and your community outreach gets stronger and better.

10. Know Where You’ve Been. Anticipate where you’re going. Market research gives you insight to where you, your industry and your competition have been. When you know where you’ve been you’ll be able to spot the patterns for the future.

Do you need Market Research? Are you sure that it’s effective and increasing your bottom line?

Johann Lohrmann Director of Research
Bringing Research to Life for Businesses
johannlohrmann(at)gmail.com
http://www.linkedin.com/in/johannlohrmann

http://twitter.com/proresearch

http://www.atlantamediaresearch.com/

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Filed under Atlanta, creativity, imagination, Marketing, Research, Resources, Strategy

Japanese Person Finder & the Pacific Disaster Center

I posted this on my Facebook page, Friday, March 11, 2011. CNN just mentioned it in their broadcast.

If you are looking for friends, family or coworkers in Japan, please visit http://japan.person-finder.appspot.com. Japanese or English versions are available.

To use this tool simply click on the box, ‘I’m looking for someone’ or ‘I have information about someone’ box, and enter the person’s first and last name.

Find up to the Minute Information

The Pacific Disaster Center “provides information provides information research, products and services for disaster and crisis management professionals as well as executive decision makers in the fields of natural and technological hazards, and stresses to social, cultural and economic wellbeing”. Their products are used by disaster responders.

Want Pacific Disaster Center’s information at the touch of an app?

Android Users:

iOS Users:


Google Person Finder

Google Person Finder in Japanese

Google Person Finder in Japanese

Google Person Finder in English

Pacific Disaster Center Updates for Mobile

Pacific Disaster Center Updates for Mobile

Johann Lohrmann
Director of Research
Bringing Research to Life for Businesses

johannlohrmann(at)gmail.com
http://www.linkedin.com/in/johannlohrmann
http://twitter.com/proresearch
http://www.atlantamediaresearch.com/

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Filed under CNN, Global News, Heroism, Japanese Earthquake, Japanese Tsunami, Research, technology

Even the Turtles Understand the Power of Research

Mr. Turtsle understands the power of research. Do you?

Mr. Turtsle

Mr. Turtsle

Mr. Turtsle

Mr. Turtsle

Mr. Turtsle

Mr. Turtsle

 

Johann Lohrmann
Director of Research
Bringing Research to Life for Businesses

johannlohrmann(at)gmail.com
http://www.linkedin.com/in/johannlohrmann
http://twitter.com/proresearch
http://www.atlantamediaresearch.com/

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Filed under Balance, creativity, curiosity, Curious, Marketing, Research

Understand the Role of Research in a Product Launch. Or Fail.

Companies today are hungry for cash. For the small business owner payroll is at risk. Medium to large sized organizations are closely watching new industry products. Remaining competitive is a must.

You, as a business owner want to find solutions.  Your creditability, livelihood and future depend on it. Here are 4 key ideas that will guarantee your new product launch will fail- and what you can do to make sure that it doesn’t.

1. Guaranteed Failure: Not having a process in place, written down and explained to the team members.

Process

Process


If you don’t have a fully tested and robust process in place, then you will not be successful. Your team will be confused and you’ll end up treading water. Expectations and the understanding of how part A works with part C are lost. In the end, you’ll lose money, credibility and clients. Oh, and your team will think you’ve lost your marbles.

Simple Solution: Put a flowsheet together and document the process.

2. Guaranteed Failure: Falling in love with the technology too quickly.

Sweet Technology

Sweet Technology

 

It’s the latest! It’s the greatest! It will solve this problem that we have- or one that we think we have!

Stop and carefully think about the software that’s sitting in front of you. Does it address an actual documented need or an imaginary one? Just because someone builds it does not mean you need to come visit.

Simple Solution: Perform a SWOT analysis on the product that this software is supposed to ‘fix’. While you’re at it perform a SWOT analysis on the software itself. If you decide to proceed look at what else is on the marketplace and compare the tools.

3. Guaranteed Failure: Deploying another company’s beta system and charging your clients for it.

Would you sell beta?

Would you sell beta?


As a researcher, I test information. Depending on the scope of the project, I will conduct a variety of tests. Different stages of research demand different types of attention. Now, I may want to play around with a tool to see how it works. But, I will not deploy (ever) someone else’s beta tool and charge my clients for it.

For starters, beta testing is to identify problems on an external level. You’re the guinea pig.  If your client’s information is lost then you have to fix it. When a company doesn’t deliver on a promise then you can bet that bad news will travel fast.

Sell beta and you’ll lose time, money, effort and your good reputation.

Simple Solution: Don’t leave yourself at the mercy of the developer. Test internally if you must use a beta system. Establish strict parameters around doing. Limit your risk by not offering it as a billable service to the client.

4.Guaranteed Failure: Not communicating with your information technology team.

The Team. Your Company's Lifeline.

The Team. Your Company's Lifeline.


When you don’t communicate with your team you create blind spots. Blind spots are detrimental to a company as they impact morale, problem solving and creativity. When information is withheld the information technology team is left with a guessing game.

When you don’t talk to your technical team, you miss their expertise and their ability to solve complex problems. Their feedback early on could identify potential costly problems after deployment.

Simple Solution: Talk to your information technology team and ask them to provide feedback throughout the process.

Think about your Road to Success.

Do you have a map?

Do you have a map?


I’ve given you a few solutions. Now, here’s where you use solid planning throughout the project to meet your goals.

A. Approach the project launch with the end in mind. Doing this provides a roadmap on what you need to do to get to your goal- your X marks the spot.

B. Understand how the new tool fits into the company’s core products. If you’re a television company it makes little sense for you to add a financial tool kit as a stand-alone. Know the product and be aware of how it interacts with other products already in place.

C. Think how your client’s and your team will use this tool on a regular basis. Imagine your client is sitting at this desk. How does he move through the product? What happens when he gets an error message? Do the same internally. Approach the product from a multiple user perspective.

Johann Lohrmann
Director of Research
Bringing Research to Life for Businesses

johannlohrmann(at)gmail.com
http://www.linkedin.com/in/johannlohrmann
http://twitter.com/proresearch
http://www.atlantamediaresearch.com/

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Filed under Balance, Career, creativity, Customers, imagination, industries, LinkedIn, Research, Strategy, technology