Johann Lohrmann is an award-winning business analyst who specializes in increasing a company’s bottom line through strategic planning, analysis and creative thought. He holds a BA in Communications.
I am by trade in the communications business and am paid to understand how people think and share information.
Technology scares otherwise confident men. I’ve had executive level gentlemen express their disdain for websites and the technology behind them. These successful men know they need a website but they’re unsure even where to begin.
Frequently I get the ‘I’m too old to learn a new system’ lament. Part of this fear comes from being afraid of making a wrong decision. Ok. Understood. The list of fears could be endless.
Let’s tackle this from another angle. What if you could learn to ask better questions?
A healthy infusion of knowledge and information can put those fears to rest. Here’s my list of what you should do to prepare. Your preparation is paramount to the success of your website. Before I hire any company I conduct my own due diligence.
Here’s How You Take Control of those Private Concerns.
1. I don’t speak ‘web’ and that (privately) terrifies me. I don’t want to get ripped off.
Solution: Review the potential website company’s past work. Why? If you like their past work then there’s a good chance you’ll like the options they give you.
2. I know that I should have a website but am not sure what it will do for me.
Solution: Having an online presence is mandatory today. If you don’t have one your customers may wonder if you’re still in business. You’ll also be missing out on tremendous opportunities to promote your goods and services and help generate revenue.
3. I don’t have time to learn new technology or I simply have no interest in learning technology or how to build a website.
Solution: Ask the company on a scale of 1-10 (10 being the most difficult) how hard it is for a novice to learn the system.
If you’re not interested in learning or editing your content, say so up front. Otherwise, it could cost you a pretty penny down the line.
4. I’m concerned about costs and what I can do to control it.
Solution: Get the proposal in writing. Know upfront exactly what you’re paying for, the estimated time of delivery and how you will be kept up-to-date on your project.
5. I’ve done some homework and frankly, I am overwhelmed with the amount of information.
Solution: Know exactly what will be expected of you. Here’s what to ask.
- Ask the prospective website design company if you will need to provide content (writing, images and/or video?)
- Ask about the company’s deadlines and what your deadlines are. Make a note of your deadlines and do everything to keep them.
- Ask the website design company to list out the process for you.
Look at these questions and bookmark this article. When you ask the right questions, you give yourself a platform of confidence. And yes, one hallmark of a good website company is they give you the space to ask questions.
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