When I was 14 years old my mother cut out an advertisement from the Indianapolis Star. They were looking for kids who could write and who had some personality. Miraculously, I was invited to join the mass interview.
I never will forget that first day. There were over 150 kids and they were far more experienced. Some had been published. Some were going off to college. A couple of kids were editors of their high school newspaper. I thought my writing was decent but wasn’t sure it would pass their tests. In the end they choose 12 kids.
Apparently, they liked my writing. I was surprised when they called me for a second interview and eventually hired me. Turns out they were looking for raw talent. They were looking for something else too. They wanted someone who could put themselves in someone else’s shoes.
Mind you, I had written about my love affair with tennis. I wrote what it must be like for a baseliner to play on grass courts. (True tennis buffs out there will completely understand why knowing your surface can make or destroy your game).
Anyway, a lot of the kids wrote big essays with flowery words. And mine was really simple. If we haven’t met then I can assure you I am not a ‘flowery person’. Practical and down to earth are my speeds.
Not your shoes?
Putting yourselves in someone else’s shoes. Yes, it’s a cliché. But think about it from a product point of view. If you produce a product (documentary, website, interview) with the end user in mind, you’ll be successful.
Everything you do should be with the end user in mind. And guess what- that precious ROI (Return on Investment) will be there too.
Sure, it takes a fair amount of risk- financially, creatively and you have to keep pushing yourself.
Think about your own decisions when it comes to design and development. Are you thinking how your end user and your audience will use your product? Are you doing so at every stage of the product’s development? If not, begin thinking how your product is being used.
Your client will appreciate it and so will their end users.
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Keywords: Business Analysis, Defining Personas, Analyzing Data, Goals and Objectives